W301 - Build, Measure, Learn: Lean UX for Instructional Design
Wednesday, February 06 | 3:00 PM - 4:00 PM | Room: Ballroom A
As expectations for the impact you create become higher, but the timeline for creating impact becomes shorter, it can feel like you're scrambling to find newer and better approaches to design. Inspired by the start-up world's best product teams, the principles of Lean UX help you design for outcomes (the change we make) instead of outputs (the work we do). In this session, you'll learn a simple framework for selecting the best approach for the problem you want to solve and practice applying it to a scenario. Walk away with a set of user experience design tools that help you identify and prioritize assumptions, conduct user-centric research, set goals that hold your team accountable, and engage stakeholders in generating ideas.
Application on the Job:
Use proto-personas to synthesize user research and articulate learner needs and goals.
Write hypothesis statements that define and measure the outcomes your learning initiatives should achieve.
Learn a design method that engages your stakeholders to create the best possible solution for meeting defined outcomes.
Type: Concurrent Session
Attendee Level: Intermediate
Target Audiences: Director/Manager, Instructional Designer
Topic: Storyboarding and prototyping
Program Leader, IBM Priority Programs