TH302 - A Few Things L&D Should Steal From Marketing

Thursday, February 07 | 2:15 PM - 3:15 PM | Room: 2A



Session Description:
You may not realize it, but as a learning professional, you have a lot of things in common with marketers. You both face one big challenge: how to get people's attention and help them think and act in new ways. So what can you learn from marketing teams? As it turns out, a lot. In today's hyper-distracted world, you must first engage your audience if you have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions---there's a reason you don't see bullet points in advertising. In essence, talented marketers understand the art of persuasion. This session will show why that's an art that today's e-learning professionals need more than ever.

Application on the Job:
Gain lessons from the marketing and advertising field that you can use to engage your audiences.
Find free and low-cost technologies to help you leverage these ideas to extend, enhance, and support your e-learning courses.
Discover easy to implement examples that show these principles and technologies in action.

Type: Concurrent Session

Tracks: Attendee Level - All Levels/General, E-Learning

Target Audiences: Target Audiences - Developer, Target Audiences - Instructional Designer

Topic: Design


Speakers

Taylor, Mike

Taylor, Mike

Director of Learning Technology & Online Projects

Mindset Digital